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DIRECT TO CONSUMER ADVERTISING – Choosing Wisely NZ back ban – Press release

Choosing Wisely campaign backs ban on direct to consumer advertising of medications final

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Canterbury DHB focus

Canterbury DHB focusing on embedding Choosing Wisely approach Canterbury District Health Board was an early supporter of the Choosing Wisely campaign, something service improvement lead Carol Limber puts down to the DHB’s history of embracing similar principles. “The Canterbury health system has long had a focus on things like patient choice and bringing primary and […]

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Choosing Wisely means choosing equity

A paper published in the latest New Zealand Medical Journal (NZMJ 7 June 2019) says the Choosing Wisely campaign must ensure the message “more is not necessarily better” does not inadvertently worsen the under-treatment for Māori and other groups. Choosing Wisely is an international campaign that promotes a culture where low value and inappropriate clinical […]

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